AZFM | Arizona Farmers Market

Farmers Markets usually have a generic overly organic looking logo. With Arizona Farmers Market I wanted to create a fun modern and clean logo. The four square logo lets each square represent a aspect of Arizona and the farmers market. the grass represents growth, the sun the fuel for that growth. A tractor to harvest that growth, and finally a saguaro. The most iconic symbol of the desert southwest. The fun colors are eye catching and give the market an upbeat and happy vibe the second you arrive.